Communications Manager digs in with marketing and sales to scientifically rebuild the company core value narrative and action templates.
Communications Manager uses statistical psychology to build engaging dialogue templates and a compelling core narrative that’s effective in every prospect and client interaction.
Funded by the CRO, CMO, SVP, or SD
Implemented by Sales / Marketing
Used by Sales
Unified, organization-wide value narrative that teams are required to use because it drives consistent high results
Engaging dialogue templates with calls to action mapped to every stage of the sales process
Monetizable marketing assets that fill the funnel
Refocus of sales & marketing teams on prospect value vs features & benefits bragging